Does Spotify show who listens to your podcast

In 2020, the most commonly used app for listening to podcasts in the United States was Spotify, with 25 percent of podcast listeners aged 18 or above saying that they used Spotify to listen to podcasts. Meanwhile, Apple Podcasts was used by 20 percent of adults, down from 21 percent in the previous year.

Growing market for podcasts

The term podcast, the name being a merge of the words play on demand and broadcast, refers to audio or video content in episodic formats that can be streamed or downloaded digitally. Topics cover a huge range of interests such as politics, health, or true crime; however, a study found that the most popular podcast genre in the United States was comedy. With 75.9 million podcast listeners in the United States alone, podcasting has become a large market within the audio sector.

Podcast consumption

Despite the growing podcast audience, the consumption among listeners is relatively low with 11 percent of consumers stating that they listen to podcasts less often than once a month. The relatively new audio format is preferred by younger generations, with 20 percent of the age group of 18 to 34 years having paid to access podcasts.

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*Duration: 12 months, billed annually, single license