iOS app preview resolutions
The Ultimate Guide to App Store & Google Play Screenshots and Video PreviewsWe have worked on this article together with ASOdesk acompany that offers a set of tools that will help you grow your app business. Maria Chernoplyokova, the ASOdesk team member, explained why screenshots and video app previews are important and shared plenty of tricks that you can use to nail these features. Show
SCREENSHOTS
VIDEO PREVIEWS
Nearly 3 million apps are available on Google Play today. And around 40.000 mobile apps are released through the Apple App Store every single month. How to make your app stand out? Portrait and Landscape Screenshots When Should You Use Them?According to ASOdesk, around 95% of the top apps have portrait (vertical) screenshots. However, when it comes to games, the numbers are a bit different about 63% utilize landscape galleries. The number one piece of advice is pretty simple users want to see an accurate depiction of what they will be getting. So, if your app doesnt support horizontal UI, then create a portrait gallery. Example of screenshot: baseball game rbi baseball One of the main aims of the screenshots is to show that your app is better than the one created by your competitors. Portrait orientation will help you provide more information to potential customers. Users will see three portrait screenshots simultaneously. If you choose a landscape orientation, there will be only one visual in each frame. Always remember to test your screenshots! For Google Play use Android Developers and for the App Store Apple Search Ads. You have to make sure that your images look impeccable on any device. How Many Screenshots Do You Need?According to ASOdesk, 55.4% of the top 100 free apps on the App Store had 5 screenshots in total. However, it all depends on the type of the app. A simple calculator, for example. doesnt need a lot of screenshots a couple can easily highlight the apps main features. What Are the Requirements for Your Screenshots?Apple App Store
Here are the corresponding pixels for landscape and portrait orientation for different devices:
Google Play
Always keep an eye on the latest updates to the App Store and Google Play guidelines and apply basic common sense. The screenshots (and your app) should not include upsetting and offensive content. App Store will reject the screenshots that have realistic guns in them, for example. Fantasy guns have to be in a passive position, in a holster or worn on the back, while swords and knives should not be pointing toward the audience. What Background Should You Go For?The top 100 free apps on the App Store usually choose white as their background color (29.9%). 7.2% prefer black and 5.2% go for blue. However, if your app is about shopping or social networking, then you can try using brighter colors for the background. Of course, the background has to correspond with your brands identity and color scheme. Moreover, it shouldnt be distracting. So better go for a solid background. What About the Font and the Color of the Text?When it comes to the colors and font, choose the options that complement your brands identity. The color of the text has to be in contrast with the background and readable. Text. Less or More?Your text has to be readable and seen from the search page. The more words you use, the smaller the font gets. So, its better to place a few catchy phrases on the screenshot that are in contrast with the background. With screenshots, less is certainly more. You can use bold writing to highlight the most important info or simply enlarge the words or the phrases that you need the user to pay attention to. What Should You Accentuate in the Screenshots?If you want, you can include a screenshot with the awards and mentions. Always accentuate the things that have changed in your app. If you have come up with a new feature, for example, mention it on one of the first screenshots. You can also use bold font or highlight the text. What Apps Can You Use?Canva is one of the most easy-to-use services out there that can help you create vibrant images. You can also try AppLaunchpad that has a cool screenshot generator. With Launchkit, you can create screenshots for Google Play and Apple App Store at the same time and create images for tablets. DaVinci Apps also specializes in screenshots and offers plenty of predesigned templates. If you are running out of time, you can always literally take a screenshot of your phone. The Ultimate Guide to App Store & Google Play Video PreviewsAccording to StoreMaven, videos can increase the conversion rate by 20-35%. Portrait and Landscape Videos When Should You Use Them?It is recommended that you use actual footage of the app in your video. If your creation has a portrait orientation make a vertical video and vice versa. However, you should remember that your app preview video for Google Play will be uploaded to YouTube. Landscape videos look much better and more professional on this platform. Also if your video has a horizontal orientation, the text can be bigger and it will be easier to zoom in and highlight some of the apps features simply because you have more space. Always test the options and monitor the KPIs to find out which preview is performing better. What Are the Requirements for Preview Videos?Apple App Store
Apple recommends using QuickTime and iMovie to edit your footage. Google Play
Show actual footage of the app. By watching your video, the user has to develop an understanding of what the app is going to feel like. By the way, Apple will reject any preview that has footage filmed outside of the app. It is not recommended to show any people/fingers, etc. You can highlight the areas that you need the user to pay attention to. How Long Should the Video Be?On the App Store, every video should be up to 30 seconds long. Even though the videos can be longer on Google Play, you might want to stick to the 30-second limit. The preview has to fascinate the user from the first seconds. You dont have any time to spare, so put the most interesting and useful information at the beginning of the video and be creative. The footage should not include any upsetting or offensive content. What About the Sound?69% of users view videos with the sound off in public places. Fortunately, 80% of viewers are more likely to watch the entire video, in case captions are available. Add text to your preview video. Make sure that everything is understandable without the sound. However, that does not mean that you have to neglect the voiceover or the background music (make sure that there is no copyright violation). The captions have to be readable and should not change too quickly the users must have enough time to read the information. Never underestimate the power of great screenshots and video previews of your app. After all, these are the tools that will help the user make up his mind and download your creation. Mission accomplished! Written by Alisa Begoun |