Which is the next stage after idea generation in new product development Mcq?
Product life cycle - Marketing aptitude questionsQ1. What does the term PLC stands for? Show
(1) Product life cycle View Answer / Hide Answer ANSWER: (1) Product life cycle Q2. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________. (1) Functioning View Answer / Hide Answer Q3. Which of the following is stage of Product Life Cycle? (1) Introduction Stage View Answer / Hide Answer ANSWER: (5) All of the above Q4. When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as (1) Superior products View Answer / Hide Answer ANSWER: (3) Unique superior products Q5. Which of the following is not a characteristic of “Market Introduction Stage” in PLC? (1) Demands has to be created View Answer / Hide Answer ANSWER: (2) Costs are low Q6. Developing a unique superior product with high quality, new features, and high value in use is ______________________ in new product development strategy. (1) New product development process View Answer / Hide Answer ANSWER: (3) Success factors Q7. Which thing will make the project more attractive while evaluating a new development project using net present value analysis? (1) Market penetration View Answer / Hide Answer ANSWER: (4) Continuous improvements Q8. According to whom “ a product lifecycle is very much similar to human life cycle.” (1) Arch Paton View Answer / Hide Answer Q9. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC. (1) Mature stage View Answer / Hide Answer Q10. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not. (1) Product Development View Answer / Hide Answer ANSWER: (2) Business Analysis Q11. In _______________________ all the augmentations and transformations of a product might undergo in the failure. View Answer / Hide Answer ANSWER: (4) Potential Product Q12. Which concept is useful for a family of products who shares similar technology? (1) Product Platform View Answer / Hide Answer ANSWER: (1) Product Platform Q13. Color and size of the product, brand and packaging are considered as (1) Chemical features of product View Answer / Hide Answer ANSWER: (2) Physical features of product Q14. A true definition of a product is the detailed version of the product only if it is stated in (1) Meaningful marketer view View Answer / Hide Answer ANSWER: (3) Meaningful consumer view Q15. The most important performance dimension for product development project is (1) Time to market View Answer / Hide Answer ANSWER: (1) Time to market Q16. A version of products containing only those features which are absolutely necessary for it to function. (1) Expected Product View Answer / Hide Answer ANSWER: (3) Generic Product Q17. __________________________uses cross functional integration for concurrent development of a product. (1) Value engineering View Answer / Hide Answer ANSWER: (2) Concurrent engineering Q18. _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years. (1) Product development View Answer / Hide Answer ANSWER: (3) Marketing strategy Q19. More calls to the same customer, alternate marketing, and surrogate marketing all can be done in case of ___________________. (1) Commercialization View Answer / Hide Answer ANSWER: (2) Market penetration Q20. _______________________is one of the challenges presented by the Product Life Cycle for a product. (1) Product development View Answer / Hide Answer ANSWER: (2) New product development Q21. A detailed specification for the product development and pricing is established in _____________________ stage of “Product Development Process”. (1) Launch View Answer / Hide Answer ANSWER: (3) Feature specification Q22. What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive? (1) Up to 90% View Answer / Hide Answer Q23. Linked with different marketing and technology strategy the overall corporate strategy is considered as (1) Differentiation strategy View Answer / Hide Answer ANSWER: (2) New product strategy Q24. The cost, potential sale, profit of the offering are calculated at different price levels in ______________ stage of “Product Development Process”. (1)
Evaluation View Answer / Hide Answer ANSWER: (3) Idea screening Q25.______________________ is the reason for failure in “New Product Development Strategy” (1) Poor product design View Answer / Hide Answer ANSWER: (5) All of the above Q26. ________________ includes small number of representative test cities for marketing campaigns store audits, consumer and distributor surveys. (1) Control test markets View Answer / Hide Answer
ANSWER: (2) Standard test markets Q27. Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”. (1) Idea generation View Answer / Hide Answer ANSWER: (1) Idea generation Q28. In __________________R&D needs to perform prototyping and testing of various alternative implementation ways. The company conducts performance and safety tests possibly with customer groups. (1) Test marketing View Answer / Hide Answer ANSWER: (2) Product development Q29. Which is the next stage after “Idea Generation” in “New Product Development Process”? (1) Feature specification View Answer / Hide Answer ANSWER: (4) Idea Screening Q30. When more number of conversions takes place in a particular market, what does it mean in terms of marketing? (1)
Marketing strategy development View Answer / Hide Answer ANSWER: (4) More products Q31. When market reach to its saturation, the producers begin to leave the market due to____________ (1) Marketing strategy development View Answer / Hide Answer Q32. In “Product Life Cycle” a stage represents rapid growth of product sale knows as (1) Market introduction phase View Answer / Hide Answer Q33. The objective of ______________________ is to achieve better performance at a lower cost. (1) Value Analysis/Value Engineering View Answer / Hide Answer ANSWER: (1) Value Analysis/Value Engineering Q34. _______________________ Stage introduces a new product in the market. (1) Evaluation View Answer / Hide Answer ANSWER: (2) Commercialisation Q35. “A product has to pass through various stages and different competitive environments from its introduction to decline” was stated by (1) Arch Paton View Answer / Hide Answer Q36. To reach forward for positioning strategy and to come back to core capabilities. Which strategy is important in the case? (1) Differentiation strategy View Answer / Hide Answer ANSWER: (1) Differentiation strategy Q37. A new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and help to control complex and risky projects. This stage is called (1) Simultaneous product development View Answer / Hide Answer ANSWER: (2) Sequential product development Q38. ________________________ increases consumption of the current product and reposition the brand to appeal to a larger or faster-growing segment. (1) Modifying the market mix View Answer / Hide Answer ANSWER: (2) Modifying the market Q39. In terms of “Product Life Cycle”, a style is a basic and distinctive mode of (1) Perception View Answer / Hide Answer Q40. A concept for designing an initial marketing strategy for a new product based on product concept is (1) Simultaneous product development View Answer / Hide Answer ANSWER: (3) Marketing strategy development Q41. A tool that translates customer requirements into concrete operating and engineering goal is called (1) Product development phase View Answer / Hide Answer ANSWER: (2) Quality function deployment Q42. Launch better advertising campaign and use aggressive sales promotions like trade-deals, discounts, premiums, contests etc is (1) Modifying the market mix View Answer / Hide Answer ANSWER: (1) Modifying the market mix Q43. The products enters maturity when (1) Decrease in profit View Answer / Hide Answer ANSWER: (3) Sales stop growing and demand stabilises Q44. A weak product may be very costly to the firm, hidden costs may fail product reputation and affect overall company image, shift of consumer taste, technological advances are characteristics of which stage of “Product Life Cycle”? (1)
Market introduction stage View Answer / Hide Answer ANSWER: (4) Decline stage Q45. Which characteristic provides potential access to a variety of markets, it increases perceived customer benefit and it is hard for competitors to imitate? (1) Continuous improvement View Answer / Hide Answer ANSWER: (2) Company’s core competence Q46. Costs are high, demand has to be created, customers have to prompted to try the product, slow sales volume starts and makes no money at this stage are the characteristics of which stage in PLC. (1) Saturation stage View Answer / Hide Answer ANSWER: (4) Introduction stage Q47. Introducing a new product and marketing program to more realistic market settings, allow testing and fine tuning of product and marketing program before costly full introduction carried out at which stage of “New Product Development Process”? (1) Marketing strategy View Answer / Hide Answer ANSWER: (3) Telemarketing Q48. Reason of product failure associated with its feature is due to (1) Good quality of product View Answer / Hide Answer ANSWER: (2) Poor quality of product Q49. Loss in product distinctiveness is one of the limitations of using (1) Product Platforms View Answer / Hide Answer ANSWER: (1) Product Platforms Q50. Surveying market opinion and looking at the sales history of similar products are tools used at which stage of “New Product Development Process”? (1) Marketing strategy View Answer / Hide Answer ANSWER: (3) Business analysis Q51. If Maruti describes one of the future car with moderate price, subcompact design and family car to be used around the city. Then the company has stated a potential new product in terms of (1) Marketing concept View Answer / Hide Answer ANSWER: (2) Product concept Q52. Market share plays most important role in context to product development. If in case we want to increase the market share then we have to (1) Increase the sale View Answer / Hide Answer ANSWER: (1) Increase the sale Q53. To develop superior products company must understand (1) Consumer View Answer / Hide Answer Q54. In marketing ________________________introduces new product so radically that it changes the way people live. (1) Marketing strategy View Answer / Hide Answer ANSWER: (3) Discontinuous innovation Q55. By installing _____________________________ the search for new product ideas will be always systematic rather than haphazard. (1) Idea generation View Answer / Hide Answer ANSWER: (2) Idea management system Which is the next stage after idea generation in new product development process?The seven stages of the new product development process are: Idea Generation, Idea Screening, Concept Development and Testing, Business and Marketing Strategy Development, Product Development, Test Marketing, and Commercialization.
Which of the following is the last stage of new product development process Mcq?Step 7: Commercialisation (Last stage): After the management is satisfied with the results of test marketing, steps are taken to launch a full-fledged program for the production, promotion, and marketing of the product.
What are the 7 stages of a new development product?Idea generation.. Idea screening.. Concept development and testing.. Marketing strategy and business analysis.. Product development.. Test marketing.. Product launch.. What are the 5 product development stages?Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.
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